For the Movement Lab in Shenzen, Modem worked alongside On’s architecture team to develop a series of permanent retail fixtures that seamlessly blend display technology with material expression. Building on the store’s architectural identity, digital storytelling becomes a textural layer woven into the environment, extended through localized content and a bespoke Chinese typographic system.
Movement Lab Shenzhen
Partner: On
Vision, concept & design direction: Modem
Fixture design: Harmo
Development: Studio Nowhere
Font design: Tom Schwaiger, Wei Huang
Photography: Zhang Daqi, Dana & Mas