Celebrating the launch of the Air Max Pulse, we provided visitors at Paris’ House of Innovation with an opportunity to remix the feeling of Air through generative AI. With AI image generator DALL·E 2 at its core, the interactive image-mixing table enabled guests to create one-of-a-kind visuals that capture the spirit of Air Max. These captivating images dynamically responded to the powerful soundscapes delivered by concert venue-caliber speakers.
PAUSE
PAUSE
UNMUTE
Nike Air Max Pulse
CLIENT
Nike House of Innovation Paris
Creative Development
Bureau Cool
Physical Production
Satis&fy
Photography
Benoit Florençon
Videography
Charles Lanceplaine
Music Curation
Rinse France
YEAR
2023