PROJECT
CLIENT Nike
YEAR 2021
Nike FitADV at House of Innovation Paris
PAUSE

A multisensory weather simulator highlighting the unique protective capabilities of the latest FIT ADV line at Nike House of Innovation Paris. The installation revolves around a 7 meters wide high-res LED screen, displaying different weather typologies in real-time using Unreal Engine. As customers immerse themselves into the scenes, a robotic arm carrying a high-end film camera captures their movements in sync.

NIKE FITADV AT HOUSE OF INNOVATION PARIS
NIKE FITADV AT HOUSE OF INNOVATION PARIS
PAUSE
PAUSE
NIKE FITADV AT HOUSE OF INNOVATION PARIS
NIKE FITADV AT HOUSE OF INNOVATION PARIS
PAUSE
NIKE FITADV AT HOUSE OF INNOVATION PARIS
NIKE FITADV AT HOUSE OF INNOVATION PARIS
NIKE FITADV AT HOUSE OF INNOVATION PARIS
NIKE FITADV AT HOUSE OF INNOVATION PARIS
Nike FitADV at House of Innovation Paris
CLIENT Nike
Technical development Vendôme Robotics
Photography Benoit Florençon
Videography Charles Lanceplaine
YEAR 2021