PROJECT
CLIENT Nike
YEAR 2018
Tech Pack AW18 Atelier at NikeLab Milan
Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan

Nike Tech Pack collection is the sportswear of the future: engineered to the body, it integrates body-informed and environmental data into its designs. NikeLab Milan was transformed into a hyper responsive environment to reflect this ethos, seamlessly connecting and tracking the different spaces of the store and the people in it.

Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan
Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan
Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan
Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan
Nike Tech Pack AW18 Atelier at NikeLab ST18 Milan
Tech Pack AW18 Atelier at NikeLab Milan
CLIENT Nike
Collaborator Random Studio
YEAR 2018