Nike Tech Pack collection is the sportswear of the future: engineered to the body, it integrates body-informed and environmental data into its designs. NikeLab Milan was transformed into a hyper responsive environment to reflect this ethos, seamlessly connecting and tracking the different spaces of the store and the people in it.
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Tech Pack AW18 Atelier at NikeLab Milan
CLIENT
Nike
Collaborator
Random Studio
YEAR
2018