Nike Tech Pack collection is the sportswear of the future: engineered to the body, it integrates body-informed and environmental data into its designs. NikeLab Milan was transformed into a hyper responsive environment to reflect this ethos, seamlessly connecting and tracking the different spaces of the store and the people in it.
Tech Pack AW18 Atelier at NikeLab Milan
CLIENT
Nike
Collaborator
Random Studio
YEAR
2018