PROJECT
CLIENT Snap Inc.
YEAR 2022
Posture Coach + Breathings
PAUSE

Modem partnered with Snapchat to develop two lenses that make mindfulness more accessible to a younger generation using Augmented Reality.

The first Snapchat lens, called Posture Coach, uses body tracking technology and AR markers to help people practice yoga and improve their posture. The lens offers different routines for users of different skill levels, including a chair routine for users who are physically unable to do more advanced poses.

The second lens, Breathings, helps Snapchatters to practise breathing exercises and relieve stress, translating their unique breathing patterns into ethereal AR sculptures providing real-time feedback. The experience is designed as a "connected lens," allowing users to breathe together with friends from anywhere in the world.

Snap Posture Coach
PAUSE
Snap Inc. Breathings
PAUSE
PAUSE
Posture Coach + Breathings
CLIENT Snap Inc.
Design Partner NORGRAM
Development Partner Set Snail
Research Partner Doug Banks
YEAR 2022