Drawing from Moncler’s heritage, visitors are transported into an indoor alpine environment anchored by a large-scale mountain sculpture, enriched by an immersive cinematic CGI film and outdoor sensations of fog, wind, snow, and olfactory effects. Kinetic installations reveal defining brand moments and archival looks from Craig Green, Off-White, and Rick Owens, turning the archive into an interactive journey inviting exploration.
To mark Moncler’s 70th anniversary, Modem partnered with Moncler to develop The Extraordinary Expedition, a traveling exhibition presented in New York, London, Seoul, and finally, Tokyo. The project stages a multisensory journey through the brand’s past, present, and future, with a series of kinetic installations showcasing defining moments and signature looks from the past 70 years.
The Extraordinary Expedition
Partner: Moncler
Scenography & Light Design: Matière Noire
CGI Film: Kühl & Han
Sound Design: Kamal El Aoufi
Scent Design: Magique
Photography: Benoit Florençon
Photography: Choi Jihwan
Videography: Charles Lanceplaine